VP of Marketing - Doral, United States - Zendrop

Description

About Zendrop:

Zendrop is an innovative, tech-enabled solution crafted to maximize online sellers' success while minimizing their effort.

The Role:

As a VP of Marketing, you will lead the strategy & execution of marketing efforts within Zendrop. The ideal candidate will be data savvy, creative, and have experience leading marketing teams within a dynamic and high growth startup.

Where Youll Work:

This is a predominately remote role but we are seeking someone local to South Florida (Miami to Jupiter), willing to relocate to the area, or willing to travel often.

What Youll Bring:

• 7+ years of experience leading Marketing teams, preferably in consumer SaaS
• Bachelor's degree in Marketing or a related field; a master's degree is a plus
• Proven success in senior marketing roles, preferably within the consumer SaaS industry or related technology sectors
• Experience in startup environments or similar high-growth settings is preferred
• Results-oriented mindset, with a track record of delivering measurable outcomes and continuous improvement
• Strong and highly technical data-driven approach to decision-making
• Demonstrated experience in developing and executing strategic marketing plans that drive business growth and achieve revenue targets
• History of successfully managing and scaling paid ads, social channels, and SEO traffic
• Deep understanding of design, funnels, plans / pricing, branding, high-converting ad production, and conversion rate optimization

What Youll Be Doing:

• Team Leadership: Build and lead a high-performing marketing team, providing guidance, mentorship, and support to drive individual and collective success
• Budget Management: Oversee marketing budget allocation, ensuring efficient use of resources and maximizing return on investment
• Analytics and Reporting: Validating and leveraging data-driven insights to evaluate marketing performance, optimize campaigns, and inform strategic decision-making
• Strategic Planning: Develop comprehensive marketing strategies aligned with company objectives, market trends, and customer insights
• Branding & Design: Cultivate and maintain a strong brand identity with beautiful and modern designs that resonates with our target audience and sets us apart in the market across all channels
• Lead Generation: Develop the overall strategy and work with the team on executing to drive lead generation efforts through targeted campaigns, content marketing, SEO/SEM, social media, and other relevant channels
• Content Creation: Overseeing the strategy, messaging, and quality of content across social media, podcasts, and ads
• Customer Acquisition: Implement effective strategies to acquire new customers and expand our market reach, utilizing both traditional and innovative marketing tactics
• Product Marketing: Collaborate with our product team to ensure effective product feature launches, positioning, and messaging that address customer needs and competitive landscape
• Conversion Rate Optimization: modifying ads, pages, funnels, and offers to maximize conversion and LTV

What We Offer:

• Competitive salary and benefits package including paid Medical, Dental, and Vision benefits
• Unlimited PTO
• Career development and growth opportunities
• A collaborative and inclusive work environment
• Opportunity to shape and grow the Marketing function within a dynamic startup

The Interview Process:

• First interview: 10 minute intro conversation with the HR Coordinator
• Second Interview: 30 minute conversation with the President
• Third Interview: Panel interview and case study assessment with the Marketing Director and executive team
• Fourth Interview: In person interview with our executive team