Head of Content and Brand - Houston
12 hours ago
Job description
Job TitleContent & Brand Growth Manager (In-Person – Houston, TX)
Location
Houston, TX (In-Office)
This is not a remote role. We are building something serious, and this person will work directly alongside the founder and leadership team.
About Clinic X
Clinic X builds and launches high-performance telehealth brands through our 45-day Clinic Accelerator program.
We work with entrepreneurs and physicians launching online clinics in regulated healthcare categories such as weight loss, hormone optimization, and longevity.
We are growing quickly and are now focused on building long-term authority, brand equity, and category leadership in the telehealth infrastructure space.
The Mission
Turn Clinic X into the most trusted, authoritative, and premium brand in telehealth clinic development.
You will:
Own brand positioning
Own content strategy
Elevate founder presence
Build organic growth engine
Develop educational authority assets
Create a real brand moat
This is not just posting content.
This is category positioning.
Core Responsibilities
Brand Positioning & Voice
Refine and maintain brand voice
Develop positioning pillars
Create messaging frameworks
Align all content with premium authority positioning
Ensure consistency across all platforms
Founder Content Development (High Leverage)
You will work directly with the founder to:
Extract ideas
Turn conversations into high-authority content
Script LinkedIn posts
Develop long-form insights
Structure thought leadership pieces
Create educational breakdowns of telehealth structure, MSO models, compliance, scaling
You are amplifying clarity — not watering it down.
Content Strategy & Planning
Own a 90-day rolling content strategy including:
LinkedIn thought leadership
Email newsletter
Educational long-form content
Case studies
Authority threads
Industry commentary
Framework breakdowns
Lead magnets
Everything should ladder up to:
Authority → Trust → Qualified inbound.
Educational Asset Development
Develop assets like:
Telehealth launch playbooks
Compliance guides
MSO structure explainers
"How to build a compliant telehealth brand" breakdowns
Industry whitepapers
Signature frameworks
Turn internal operational knowledge into external authority.
Organic Growth Engine
Build LinkedIn growth strategy
Build email list growth
Coordinate podcast appearances
Repurpose content into multiple formats
Create compounding content system
You will build an engine, not random posts.
Content Production Management
Oversee video capture (in-office recording)
Manage editing workflows
Coordinate design assets
Ensure publishing cadence
In-office presence allows:
Rapid content capture
Quick iteration
Strong brand alignment
Success Metrics
This role is evaluated on:
Increase in qualified inbound leads
Growth of founder authority
Engagement quality (not vanity metrics)
Email list growth
Conversion lift from content-driven leads
Brand perception shift
Ideal Candidate
You are:
Strategic thinker
High-level writer
Structured executor
Comfortable in regulated industries
Confident around founders
Process-driven
Obsessed with clarity
You understand:
Premium positioning > volume posting.
Required Experience
3+ years in content strategy, brand strategy, or B2B marketing
Experience with high-ticket service businesses
Strong writing portfolio
Experience ghostwriting for executives preferred
Experience in healthcare or regulated industry preferred
Strong understanding of positioning psychology
Bonus (Highly Valued)
Video scripting experience
SEO knowledge
Email marketing experience
Experience building personal brands
Experience in telehealth / healthcare
Compensation
Depending on experience:
$75,000 – $105,000 base
performance incentives tied to inbound growth and brand KPIs
This is a high-impact role with growth opportunity.
First 90-Day Expectation
30 Days:
Audit brand
Build 90-day strategy
Launch consistent posting cadence
Refine founder positioning
60 Days:
Launch newsletter
Publish 2–3 authority pieces
Create first lead magnet
Increase inbound quality
90 Days:
Clear brand positioning upgrade
Content engine running consistently
Measurable inbound lift
This Is Not For You If:
You need micromanagement
You prefer remote only
You only want to design posts
You avoid structured execution
You dislike fast growth
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