Director of Partnerships - Boston, United States - Tenpercent

Description

Our Vision and Values:
Ten Percent Happier is a vision and values driven organization. Everything we do is aligned with our collective vision of a future world where all people develop the inner resources to cultivate happiness

.

Our mission is to help people see more clearly what leads to happiness (and what doesn't) by supporting the initiation and deepening of our customers' meditation practice.

Your Role:

Your purpose is to catalyze audience growth for Ten Percent Happier through urgently driving strategic partnerships that make potential subscribers aware of our brand and product offering, and convert them to subscribers.

What you will do:

Strategy Development:
Spearhead the strategic vision and roadmap for partnerships, developing cross-channel plans that leverage insights to craft compelling narratives.

Lead in articulating, establishing, and driving a unified vision and narrative for partnerships, aligning internal cross-functional stakeholders

Develop cross-channel plans to engage new audiences that resonate with the brand story

Leverage customer insights, competitive analysis, analytics, and creative thinking to create compelling partnership strategies


Subscriber Growth:
Ensure that our partnerships strategy drives efficient subscriber growth.

This includes activities that introduce us to new audiences, as well as touchpoints introducing compelling messaging about products, features, and opportunities to engage with the product.

Proven experience successfully growing subscription or direct-to-consumer customers within specific CPA / CAC thresholds

Continuously identify opportunities to reach and engage new segments through partnership activations.

Set CPA targets per partnership and iterate quickly to drive efficiency and ROI positive partnership investment and focus


Measurement & Forecasting:
Measure results across media properties, consumer touch-points, and emerging platforms.

Activate partnerships in ways that allow us to measure and demonstrate success via attributable new registrations and subscriptions, or specific results across media properties and consumer touchpoints

Serve as a leader in setting acquisition goals via partnerships, measuring results, and quickly iterating to increase our learnings and scale subscription growth.

Demonstrate how you intend to use partnerships as a catalyst for acquiring new subscribers, and propose a forecast and budget, working with Director Marketing and Finance to right size our investment and hold our team accountable to results


Partnership Lifecycle Management:

Oversee the end-to-end partnership lifecycle, from sourcing opportunities and cultivating relationships, to negotiating agreements and executing activations across CRM, in- app, social media, live events and more, while fostering strong internal and external collaboration.

Drive the full lifecycle of conceiving, developing relationships, negotiating, and executing partnerships that elevate brand awareness and drive audience growth

Oversee and execute a diverse range of partnerships to identify the approach and channels that work; from owned media, to digital campaigns to live events.

Manage relationships with an array of partners, including agencies, consumer brands, and talent/influencers

Foster strong internal and external relationships as a skilled relationship-builder

Conceptualize creative partnership ideas and secure buy-in from stakeholders to bring concepts to life

Brand Comms Support via Partnerships:
Develop and execute innovative partnerships that bring brand storytelling and content strategies to life and drive audience growth.

Create and execute partnership content strategies focused on audience development.

Integrate talent and brand spokespeople into partnerships in innovative ways that drive new user engagement.

Collaborate with partners to develop compelling brand narratives and storytelling through partnerships.


Team Leadership & Operations:
Lead partnership operations within the marketing team.

Start as an independent contributor with support from marketing leadership, CRM and creative team, and over time build, lead, and inspire a high-performing partnerships team.

Build relationships with key collaborators to identify partnership opportunities and engage team's towards a unified vision and execution.

Proven experience leading cross functional collaborations to great success

Oversee partnerships planning and budgeting processes

Build, mentor, and lead a high-performing, diverse team

Demonstrate a genuine commitment to the professional growth and development of team members

What you will bring to the team:


Relationship Cultivation:
Actively fosters and nurtures connections with individuals, both new and existing, to develop meaningful relationships.

Strategy Execution :

Capable of translating strategic plans into actionable steps, rallying teams to execute these plans effectively, and personally contributing to the execution process.

Proactive Troubleshooting:
Demonstrates an ability to identify and address challenges before they escalate, utilizing resourcefulness and creativity to overcome limitations.


Tenacity:
Maintains a determined attitude in the face of obstacles, viewing setbacks as temporary roadblocks rather than definitive failures.


Precision and Accountability:

Exhibits a high level of accuracy and thoroughness in tasks, ensuring all aspects are thoroughly reviewed and completed with accountability for outcomes.

Geographic Proximity and/or willingness to travel:

We are a remote first company, and are open to candidates from all over the US, but there will be expectations for in person work time on a regular basis.

Most of our team is split between New York and (Boston) Massachusetts.

Why we think you'll like working here:

You'll become a part of a company that is changing people's lives for the better

We foster a culture that values clear and kind communication.

We're passionate about reasonable work hours, flexibility in getting work done, and respecting and valuing the whole life you live.

You will be welcomed into a diverse and inclusive workplace where we learn from each other's experiences, abilities and perspectives.

We'll provide you with a competitive compensation package with equity. The comp band for this director level role is

145k-210k

and where you will place within the band depends on experience and skill level.

You'll be eligible for our full benefits package including traditional benefits like health and dental insurance as well as non-traditional benefits benefits like a stipend for growth and development.

We'll support your work from home set-up with a $1,000 stipend.

Our investment in Diversity, Equity, Inclusion and Belonging:

Ten Percent Happier seeks to help people become happier, more connected, and more resilient in the face of life's challenges.

We aim to cultivate a culture that is steeped in the values and practices that we promote through our products and media channels.

We welcome the cultural enrichment that comes from diverse experiences in education, class background, age, culture, ethnicity, race, color, sex, gender identity and expression, sexual orientation, nation of origin, languages spoken, able-bodiedness, religion and beliefs.

We are invested in creating a work environment that supports each of us in feeling valued and recognized for our unique contributions to what we collectively produce, and where we each feel a sense of belonging.

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