Manager, Consumer Insights - New York - NBC Universal

    NBC Universal
    NBC Universal New York

    1 day ago

    Description

    Job Title: Manager, Consumer Insights

    NBCUniversal is a leading media and entertainment company creating world-class content across film, television, and streaming. Our portfolio includes NBC News, Telemundo, Bravo, Peacock ad-supported streaming service.

    • Create consumer insights driving research initiatives for growth strategy teams on Peacock
        NBC
        Bravo.
    • Collaborate with stakeholders to inform business decisions around pricing bundling for the Peacock streaming service distribution in traditional online video platforms

    The ideal candidate has 5+ years of experience in consumer insights or market research within entertainment. They should have advanced proficiency in survey analysis tools like displayr marketsight SPSS required statistics expertise conducting regression factor cluster analysis other quantitative methodologies MaxDiff conjoint Gabor-Granger .


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