Senior Digital Marketing Manager - Remote - USA

About Zscaler · Zscaler is a pioneer and global leader in zero trust security. The world's largest businesses, critical infrastructure organizations, and government agencies rely on Zscaler to secure users, branches, applications, data & devices, and to accelerate digital transfo ...

Job description

About Zscaler

Zscaler is a pioneer and global leader in zero trust security. The world's largest businesses, critical infrastructure organizations, and government agencies rely on Zscaler to secure users, branches, applications, data & devices, and to accelerate digital transformation initiatives. Distributed across more than 160 data centers globally, the Zscaler Zero Trust Exchange platform combined with advanced AI combats billions of cyber threats and policy violations every day and unlocks productivity gains for modern enterprises by reducing costs and complexity.

Here, impact in your role matters more than title and trust is built on results. We believe in transparency and value constructive, honest debate—we're focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership and accountability. 

We champion an "AI Forward, People First" philosophy to help us accelerate and innovate, empowering our people to embrace their potential. If you're driven by purpose, thrive on solving complex challenges and want to make a positive difference on a global scale, we invite you to bring your talents to Zscaler to help shape the future of cybersecurity.

Role 

We are looking for a Staff Web Analytics & Optimization Analyst to join our Marketing team. This is a remote role, reporting to the Director, Web Development - Web/Platforms. You will drive our web analytics strategy and always-on CRO program, translating digital behavior into recommendations that improve customer journeys and elevate the user experience across our web properties. You will partner cross-functionally to ensure measurement and experimentation are scalable, reliable, and aligned to business outcomes, including SEO/AEO performance and pipeline impact.

What you'll do (Role Expectations)

• Own web measurement instrumentation and governance across Zscaler web properties including GTM, data-layer requirements, and tracking support
• Build and maintain scalable reporting and analytics foundations including automated dashboards and platform integrations
• Deliver performance insights using SQL and BI tools to connect web behavior to downstream lead quality and pipeline outcomes
• Lead the CRO and experimentation program end-to-end from hypothesis development and test design to implementation and results readouts
• Drive cross-functional execution by partnering with Web Engineering and UX/Design to maintain an optimization backlog and roadmap

Who You Are (Success Profile)

• You act like an owner. Your passion for the mission fuels your bias for action and you navigate seamlessly between high-level strategy and hands-on execution.
• You are a problem-solver. You seek out challenges because you are energized by finding solutions, knowing that solving the hard problems delivers the biggest impact.
• You are a high-trust collaborator. You are ambitious for the team, not just yourself, and embrace our challenge culture through candid, respectful feedback.
• You are data-driven. You use data and analytics to find the truth, measure what matters, and value evidence over assumptions to drive better outcomes.
• You think at scale. You build solutions and processes that are built to last and support a high-growth, global organization.

What We're Looking for (Minimum Qualifications)

• 8+ years in digital marketing, with at least 4 years focused squarely on tag management, reporting, and CRO
• Hands-on experience with experimentation platforms such as Webflow, Intellimize, Optimizely, or VWO
• Expert-level proficiency in Google Analytics and Google Tag Manager
• Experience measuring performance across paid media platforms including LinkedIn Ads and Google Ads
• Proven ability to create wireframes and lead technical teams through the implementation of CRO tests

What Will Make You Stand Out (Preferred Qualifications)

• Proficiency in Piwik PRO, BigQuery, and querying languages such as SQL or Regex
• Technical fluency in HTML, CSS, and JavaScript with experience in CMS platforms like Drupal
• Strong background in UX research methods including heat maps, surveys, and usability insights

#LI-Remote #LI-DS9

Zscaler's salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training.

The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits.

Base Pay Range

$147,000 - $210,000 USD

At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure.

Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including:

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks, and more

Learn more about Zscaler's Future of Work strategy, hybrid working model, and benefits here.

By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines.

Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link.

Pay Transparency

Zscaler complies with all applicable federal, state, and local pay transparency rules.

Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.