Sr. AVP - United States
1 day ago
Job description
DescriptionJob Description
- Sr. AVP - Advertising Strategy & Operations
- Location: New York, USA
- Base Salary up to $ 200K depending upon experience and Annual Bonus
- For more information on benefits and what we offer please visit us at
Overview
EXL is hiring a Sr. AVP of Advertising Strategy & Operations to build and scale our new Advertising practice serving publishers, streamers, and AVOD platforms. The ideal leader will have a deep command of the ad-tech ecosystem with proven expertise in Ad Operations, Yield Optimization, and Revenue Platforms across both direct and programmatic environments.
This role requires a demonstrated track record of leading Ad Operations or Ad Strategy teams at scale and translating client objectives into outcome-based solutions. You will be responsible for shaping the go-to-market strategy and driving technical and process innovation that is tightly integrated with EXL's Data & AI capabilities.
The position calls for a consultative approach, with the ability to understand the key drivers of client stakeholders, position EXL's value proposition, and build long-term partnerships that expand revenue impact. Success in this role depends on both strategic vision and operational discipline, balancing innovation with the rigor needed to run a services business with clear SLAs, quality standards, and measurable client outcomes.
The ideal leader will have a deep command of the ad-tech ecosystem with proven expertise in Ad Operations, Yield Optimization, and Revenue Platforms across both direct and programmatic environments.
This role requires a demonstrated track record of leading Ad Operations or Ad Strategy teams at scale and translating client objectives into outcome-based solutions. You will be responsible for shaping the go-to-market strategy and driving technical and process innovation that is tightly integrated with EXL's Data & AI capabilities.
Responsibilities- Shape and execute the go-to-market strategy for EXL's Advertising offerings, positioning data-driven services and capabilities as outcome-based solutions.
- Build and scale a dual-shore global Ad Ops organization delivering campaign trafficking, QA, pacing, discrepancy management, yield optimization, and reporting.
- Integrate EXL's Data & AI strengths to drive automation and innovation, including trafficking workflows, anomaly detection, pacing alerts, forecasting, and billing/reconciliation.
- Develop and enforce SOPs, playbooks, and governance frameworks across leading ad tech platforms such as Google Ad Manager, FreeWheel, Operative One, and others.
- Partner with senior client stakeholders to define roadmaps, align on revenue and KPI goals, and deliver measurable impact.
- Lead client pursuits by identifying needs, mapping them to EXL capabilities, and developing winning proposals.
- 10+ years in Media/Advertising services, with 5+ years leading Ad Ops/Programmatic/Revenue Ops delivery at scale (consulting, publisher, advertiser, agency, or managed services).
- Strong understanding of:
- Ad servers/tech: FreeWheel, SpringServe, Google Ad Manager (GAM 360), or similar.
- Programmatic platforms: DSPs/SSPs such as The Trade Desk, DV360, Magnite, PubMatic.
- Order management systems: Operative One, , or equivalents.
- Ad formats: trafficking for display/video, including VAST, VPAID, and interactive formats.
- Experience building and managing global delivery teams, designing SOPs, and enforcing SLA-driven performance.
- Strategic thinker with a data-driven, analytical mindset and the ability to orchestrate end-to-end solutions.
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