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Director, Immuno-oncology Marketing, GI - Gaithersburg, United States - AstraZeneca
Description
At AstraZeneca, we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality.The Director, Immuno-Oncology Marketing, GI will develop and drive a robust commercial strategy in one of our GI Indications. You will develop, implement, and optimize marketing plans to deliver commercial success. You will lead and collaborate with both internal cross-functional partners and external customers.
This position is based at our Gaithersburg, MD campus (Washington, DC Metro area), headquarters for our US Oncology and the Oncology Business Unit, and will work predominately on site.
Key Accountabilities:
Develop brand strategic plans and priorities for assigned indication(s) with key market shaping activities to ensure commercial success in the US market
Collaborate with peer indication leads in GI Cancer to ensure strategic alignment and execution
Collaborate closely with and provide direction to cross-functional partners (e.g. Customer & Disease Strategy, Insights & Analytics, Market Access, Medical, Sales, Training, Corporate Affairs) for the development and implementation of both strategic and operational plans
Develop and deliver key brand presentations to leadership
Engage with the Global Marketing team to ensure alignment and share takeaways across markets
Monitor competitive landscape and provide input into forecasting
Lead agency relationships, workflow, and commercial budget
Qualifications:
Minimum qualifications
Bachelor's Degree in relevant field
8 years' experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
Prior in-line HCP marketing experience
Experience building and integrating new capabilities that are relevant for brand success
Preferred qualifications
MBA or advanced degree in Life Sciences
Oncology or specialty care experience
Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning)
Experience across multiple promotional channels
Launch experience
Management experience
Customer facing experience
Why AstraZeneca?
At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big.
Delivering life-changing medicines is about being entrepreneurial - finding those moments and recognizing their potential.Join us on our journey of building a new kind of organization to reset expectations of what a bio-pharmaceutical company can be.
This means we're opening new ways to work, pioneering cutting-edge methods, and bringing unexpected teams together. Interested? Come and join our journey.Are you already imagining yourself joining our team? Good, because we can't wait to hear from you.
Date Posted
12-Apr-2024
Closing Date
11-May-2024Our mission is to build an inclusive and equitable environment. We want people to feel they belong at AstraZeneca and Alexion, starting with our recruitment process. We welcome and consider applications from all qualified candidates, regardless of characteristics. We offer reasonable adjustments/accommodations to help all candidates to perform at their best. If you have a need for any adjustments/accommodations, please complete the section in the application form.
AstraZeneca requires all US employees to be fully vaccinated for COVID-19 but will consider requests for reasonable accommodations as required by applicable law.