Entry Level Marketing Coordinator - Henderson, United States - FRIENDLY GROUP

Description

Job Description

Position Overview:

The marketing coordinator will be responsible for supporting HVAC and plumbing businesses by creating and distributing traditional and digital marketing content. The Marketing Coordinator will play a key role in working with management and the team to craft and execute a marketing plan and will work to develop new marketing ideas and strategies to grow revenue and profitability.

Here's what you will be doing:

• Implement and manage the marketing plan to support company goals.
• Drive growth through new customer acquisitions and maintaining existing customers.
• Create a yearly company marketing budget and reconcile the budget monthly.
• Manage all digital and marketing agency relationships.
• Maintain and develop marketing plans for the company.
• Make sure messaging is applied consistently and correctly in all marketing efforts.
• Develop a clear understanding of all marketing activities to measure and understand their effectiveness.
• Manage our online presence and respond to all online reviews.
• Continually monitor the company website (including mobile) to ensure accuracy and to maintain fresh content that enhances SEO.
• Develop and manage email marketing campaigns consistently.
• Coordinate any direct mail campaigns.
• Manage and create content for our social media presence on platforms such as Facebook, Twitter, Instagram, etc.
• Conduct a weekly Marketing meeting to review marketing results.
• Work closely with the call center manager to ensure the 3-day call board is managed effectively.
• Other duties as required.

Here is what we are looking for:

• Strong marketing internship required
• Degree in marketing, graphic design, or communications is preferred but not required.
• Experience managing agencies and vendors.
• Passionate about marketing.
• Self-motivated, creative, and curious
• Someone who will take ownership of the business outcomes that marketing enables.
• Strong aptitude for writing, design, planning, organization, and interpersonal communication
• Creative thinker, detail-oriented and organized.
• Social Media management experience.
• Experience with traditional media buys (radio, broadcast TV, billboards, direct mail).
• Ability to multi-task and work on multiple projects at once.
• Must possess a sense of urgency.
• Must be well-organized and detail-oriented.
• Must have the ability to work independently to follow through on projects, and communicate clearly.