Multimedia Account Executive - Charleston - The Post and Courier

    The Post and Courier
    The Post and Courier Charleston

    1 hour ago

    $50,000 - $90,000 (USD) per year *
    Description

    Multimedia Account Executive

    The Post and Courier

    Charleston, South Carolina

    POSITION DESCRIPTION: Serves as a Marketing Account Executive (outside sales) within our advertising team. Through this role, the Account Executive is responsible for selling multimedia advertising into The Post and Couriers portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients.

    RESPONSIBILITIES:

    • Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through consistent outbound sales activity and in-person meetings
    • Serve as an outside seller by conducting need analyses, presenting in-person sales proposals, and holding regular client meetings to drive revenue growth
    • Focus will be on acquisition of new business and/or long-term contracts
    • Achieve assigned monthly sales goals by upselling, prospecting, and developing new business opportunities
    • Participation in sales of specialized or targeted products, such as sticky notes, magazines, digital advertising, search engine marketing, etc.
    • Growing number of active accounts within the assigned territory or client list
    • Increase financial investment per client over a period of time
    • Generate and follow-up on sales leads; identify key decision makers
    • Create multimedia advertising proposals for prospective customers as needed
    • Collaborate with product specialists in presenting needs-based solutions to clients
    • Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients
    • Track all prospecting efforts and sales in Hubspot CRM tool
    • Develop detailed and customized sales plans for clients to meet individual business goals and growth objectives
    • Attend staff and sales team meetings as required
    • Represent The Post and Courier at company events or at community events and/or networking opportunities as needed
    • Perform other duties as requested by management.

    Requirements, minimum education level, and experience:

    • Bachelors degree in Marketing, Communications, Business or a related field, or equivalent professional experience
    • Dependable transportation and a valid South Carolina drivers license and proof of insurance.
    • 1-2 years of sales, marketing, media or business development experience
    • Proven track record of excellence in sales/sales support

    Knowledge, Skills and Abilities:

    • Strong and persuasive verbal and written communication skills
    • Strong ability to handle objections and negotiate effectively
    • Proven adaptability in dynamic, fast-paced environments
    • Excellent time management and organizational skills
    • Strong presentation skills, interpersonal, problem solving and customer service skills also required
    • Proficiency in the Microsoft Office suite; including Word, Excel, and PowerPoint
    * This salary range is an estimation made by beBee
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