Brand Marketing Manager - Richmond, United States - Aztec

Description

We are hiring Rockstars to join our Sauer Brands team


Overall Goal of Position:
The Brand Manager for Mateo's is accountable for the Mateo's brand across all channels and retailers. Responsibilities include defining and executing the brand strategy for Mateo's.

The Brand Manager will oversee a wide array of business functions including brand strategy, communication channels, product development, online and offline promotions, and market research.

The Brand Manager reports to the President of Condiments. Key stakeholders include Commercial Team members, R&D, Finance, Supply Chain and Operations.

The Brand Manager position will be required to manage the Mateo's brand to ensure the delivery of creative, fact-based solutions and thought leadership that will help build Sauer Brands and help make .

Job Summary:
Primary responsibility for identifying and accelerating all appropriate consumer touchpoints of the brand marketing mix for Mateo's Salsa.

Measured metrics include Sales growth, Brand share, Brand profitability, budget management, delivery of new items on time and under budget, Brand "Love" (aka Affinity), and relevance scores against target audience.

Position works collaboratively within the marketing team and division teams as well as R&D, Commercial and agency/media partners to advance seamless planning and execution.

Key Duties and Responsibilities:
Monitor and Analyze (Provide well informed solutions)

Be all over food/flavor trends and emerging consumer "foodie" actions, competitive activity in and outside the category to anticipate changes and recommend opportunities for the Brand.

Marketing expert in the International food aisle that informs company-wide understanding of the landscape and how to drive our brands within it for customers & consumers

Demographic changes in media consumption trends, new platforms to engage the target, and trends in order to anticipate consumers' desires for new products.

Guerilla marketing ideas/tactics to drive advancement of assigned brands.
Align and track with annual KPIs
Develop and Implement Key Strategies

Helps lead the execution of brand positioning, including all elements of the marketing mix, including but not limited to Brand "voice", Product Portfolio, Consumer Messaging, Packaging, Pricing Strategies, Distribution Strategies, etc.

Serve as a strong interface with agency partners working closely on communication strategy and creative output and means to execute.

Marketing communication to include traditional as well as non-traditional awareness building/ advertising, PR, social/digital media, sampling and event activities, and other consumer activation tactics.

Communicate, Coordinate, Collaborate (Push and Prod)

Works in collaboration with key Commercial Team members across channels to ensure consistency of tactical activities with overall brand direction, and to support development of appropriate selling tools, POS and collateral materials.

Committed to communicate, promote and support the company vision and values, and model the expected behaviors
Performance Standards (the criteria that will be used to evaluate performance):
Ideas–fresh thinking to elevate brand perceptions, relevance and engagement
Brand success in target markets
Spending effectiveness
KPI support/alignment/attainment


KPIs Include:
Brand Net Sales Revenue
Meet Brand Market Share goals
Grow Brand Household Penetration
Delver Brand Gross Margin as % of Net Sales
Meet Budgeted Brand SG&A as a % of sales
What you do and how you act (Be yourself)
Leadership and comfort in your own voice
Personal Effectiveness-meeting timelines and productivity requirements (quantity and quality of work)
Personal interaction, communication and teamwork with internal and external parties, consistent with company values and guiding principles

What We Are Looking For:
Personal Characteristics
General Manager Mindset that assumes "ownership" of assigned brands.
Entrepreneurial drive and the desire to "build a business"
Is comfortable with a high level of accountability.
Fun, outgoing, energetic, and results oriented personality
Self starter, comfortable working independently with limited direction
Overall confidence in one's abilities and comfortable communicating the facts
Smart, creative and inquisitive
Organized and strong willed in the face of inertia
No excuses mindset
Dependable team player with positive attitude
Personal values that mesh with SBI values
Passion for marketing brands
Performance History
Documented history of making improvements in assigned work area/responsibilities
Stellar references based on contributions and performance
Demonstrated proficiency in the following Skills
Brand Building
Creative execution in context of strategy
Communication
Organization and time management
Ability to work and thrive under time constraints and prioritize responsibilities.
Working collaboratively with other functional disciplines to drive company goals

Education & Experience:
BS/BA degree required. MBA welcomed
Minimum 3-5 years CPG Brand Management or Agency side experience
Experience with "challenger" brands a big plus
Food industry experience desired ,but not required
Ideal candidate has big company and nimble "little guy" experience

Other:
Some travel required (10% - 20%)
What Is In It For You?

Our company acknowledges talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities.

For this reason we offer a comprehensive Benefits Plan that includes the following:
401K
Medical/Dental/Vision Coverage
Vacation, Sick Days and Holidays
Flexible Spending Accounts
Tuition Reimbursement
Employee and Dependent Life Insurance
Voluntary Disability Insurance
Other Voluntary Insurance Options
Sauer Brands, Inc. is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, religion, color, age, gender, disability, national origin, veteran, other protected status or any other basis.

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