Account Strategist, Paid Media - Akron - Directive Consulting

    Directive Consulting
    Directive Consulting Akron

    3 days ago

    Description

    Paid Media Strategist

    Directive Consulting uses Customer Generation marketing methodology focusing on SQLs and customers instead of traditional metrics like MQLs. They offer Paid Media SEO Performance Creative Video services with comprehensive digital strategies for clients to hit their SQL targets.

    The role reports to Associate Director and involves working with enterprise clients communicating results creating custom strategies executing Paid Media deliverables. You will gain experience creating high-performing Paid strategies for SaaS businesses.

    Key Responsibilities:

    • Lead a collection of Paid Media accounts serving as direct support to client contacts
    • Communicate weekly with vendors operational partners aligning tasks work quality improvements
    • Drive referrals via client relationships professional networks build client trust relationships that create consistent renewals cross-sell services aligning client goals objectives clearly communicate results with executives exception decision making strategic direction accounts execution optimization PPC advertising campaigns platforms Google Ads Facebook Ads LinkedIn Ads maximize ROI keyword research ad copywriting audience targeting personal productivity utilization execute optimize campaign performance analyze data tools Excel analytics platforms make data-driven decisions drive results measure OCT proven success mid-market enterprise accounts unique perspective driving value SaaS translate articulate strategy stories data organize prioritize manage multiple projects simultaneously maintain soul observe interpret written verbal communication reliable internet access laptop computer PC Mac office software platforms Slack remain stationary extended periods perform essential job duties reasonable accommodations individuals disabilities provide inclusive culture applicant consideration employment race color religion gender gender identity expression sexual orientation national origin genetics disability age veteran status #LI-CV1 " "
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