Marketing Specialist - Troy, United States - Tyler Technologies

Description

The Marketing Specialist is dedicated to executing projects that help meet business goals, generate leads, and increase brand recognition for Tyler solutions.

The Marketing Specialist will work cross-functionally, assisting the Property and Recording vertical marketing team with a variety of projects, including project management, campaign planning, event coordination, and content development.

The role requires collaboration with others for project planning and the ability to work independently to execute multiple concurrent campaigns and projects.

The Marketing Specialist will have a positive impact on the division by delivering campaigns that raise awareness, generate leads, and create loyalty among the division's prospects and clients.

The work of the Marketing Specialist will enhance the brand, position Tyler for consideration, and help close new business.

As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company.

Your work will ultimately support our team members, clients, stakeholders, and the public sector.
LocationDayton, Ohio | Lakewood, Colorado | Lawrenceville, Georgia | Yarmouth, Maine | Troy, Michigan | Lubbock, Texas | Plano, Texas | Overland Park, KansasTravel0-5%Responsibilities

Develop and implement innovative, multi-faceted marketing campaigns, which may include email, blogs, print, social media, web, webinars, infographics, advertising, videos, and in-person touchpoints with clients and prospects.

Be curious and collaborative - engage internal subject matter experts to learn about our products and our client's needs to develop more informative and targeted content and campaigns.

Become adept in the Tyler voice and writing style, to write effective, compelling content and ensuring that messaging is consistent and drives the key messages in an impactful way.

Track project, campaign, and advertising results for reporting.
Stay abreast of industry and marketing best practices, trends, ideas, tools, and technology.

Utilize department technology to manage workflow - CoSchedule and Confluence for all campaign planning, TyCAT for project management, Marketo for email campaigns, Teams for project collaboration, and others as needed.

Qualifications
Bachelor's degree in a related field or equivalent experience
At least 3 years of marketing experience
An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows, advertising
Experience effectively managing a variety of marketing projects and timelines.
Strong writing skills and experience
Knowledge of AP style
Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
A positive attitude with a desire to go above and beyond expectations.
Technology/software industry and public sector experience preferred.
State-Specific Salary Range Disclosure RequirementsSalary will generally fall between $46,185 - $65,000 before adjustment for geographic differences. Recruiter can confirm if position is incentive eligible.

Great Place to Work and Grow Your CareerCome join us as we transform the public sector Our guide everything we do.

We're also frequently recognized as a great workplace locally and nationally. See our many .Taking Care of You and Your FamilyYour health and... For full info follow application link.
Tyler Technologies is proud to be an equal opportunity employer.

All qualified applicants will receive consideration without regard to race, creed, gender/sex, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, veteran status, or any other status protected under local, state or federal laws.

#J-18808-Ljbffr