Global Marketing Director - Fresno, CA

Only for registered members Fresno, CA, United States

1 month ago

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Job summary

The Global Marketing Director owns the growth positioning and long-term brand value of the Fresno Pro-Am as a global basketball and media property.
This is leadership role for proven brand builder who understands how culture media IP and governance intersect. You will not be handed playbook you will build one—and be accountable for results.

Responsibilities

  • Brand Strategy & Stewardship Own global brand strategy of Fresno Pro-Am across all platforms and markets.
  • Define enforce brand voice visual identity messaging positioning Ensure consistency between internal leadership doctrine external storytelling Protect integrity credibility long-term value of Fresno Pro-Am brand.

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