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4 years ago

Consultant Marketing Productizing

Jerry Fletcher · Hidden profits. · Jim and I were talking over lunch about turning an approach he had evolved over the years into a “named product/service.” He was into what to name it. I reined that conversation in by pushing for a better definition of who it was for and what it delivered. More ...

7 years ago

Does Your Brand Need Industry Specialized Marketing?

Jerry Fletcher · I’m torn. Part two of my three phase definition of marketing is “Sell what they want to buy.” · So you would think I would agree when a business owner says “I need a digital agency that specializes in my industry.” · I don’t. · Are there advantages? · The only advantage of go ...

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