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6 years ago

The Importance of a Brand Story in Business

Ryan Stoner · People find meaning and connection through the stories they tell one another. If you want to truly connect with your audience, the best way is through using a brand story to engage people’s emotions and inspire them to action. Good stories make people think and feel and remember ...

6 years ago

The Harsh Brutality Of Modern Brand Marketing

Patrick Scullin · I recently read many Millennials don’t care about brands. · They play the field demanding the most for their buck, and they will cheat on your brand if something better comes along. They’re just not into commitments. · But if a company does some societal good, it gets bonus point ...

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