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Brand Loyalty is Not Dead (It Merely Shifted)
John White, MBA · If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a · cell phone · manufacturer and stick with it for years out of the need for seamless transitions. · But most people will tell you unequivocally that · brand l ...
Tide With Clean Coal Is Introduced
Patrick Scullin · Get ready, America, to get your clothes clean — clean coal clean! · Today, Tide, the nation’s most popular detergent brand, introduces a revolutionary formula that uses clean coal to do as the launch advertising campaign says and “get clothes clean coal clean!” · “Tide has always ...
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