#storytelling

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5 months ago

Making Difficult Decisions

Teagan Geneviene · Here's to making decisions. · Have you ever made a difficult decision? I'm sure you have. There are always hard choices around every corner. · About ten years ago I wrote a epic fantasy novel. As fate would have it, at that same time, Game of Thrones came out, using a tag line th ...

3 years ago

Authenticity Based Branding

Edwin Dearborn · Welcome to Authenticity Based Branding. · For brands — just as for celebrities, politicians and anyone else in the media spotlight — scandals, PR mishaps and social media slip ups are nearly impossible to keep off the connected consumer’s radar. As a result, brands no longer have ...

3 years ago

Stories Are Weapons of Mass Seduction

Edwin Dearborn · “Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.” - Forbes · Storytelling is the perfect platform to let your brand's personality shine through. Not by selling of course but via the stories you tell be they c ...

4 years ago

Instagram Stories adds no-frills photo-only posting from mobile web

DAVID VEGA · Snap Chat Dead? Instagram Stories adds no-frills photo-only posting from the mobile web, as Instagram really wants the developing world to start using Storytelling with Brand Development. · IG Users won’t be able to use Instagram’s augmented reality masks or share videos, but sta ...

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