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Consultant Marketing Is Productizing Next?
Jerry Fletcher · We are 5 weeks into lockdown. · Your consulting practice has changed. If you are like my consultant clients you have a new familiarity with Zoom. Partnerships and ensembles may be using Microsoft Teams for internal operations. I put Teams to work to simplify working with my virt ...
Consultant Marketing Productizing
Jerry Fletcher · Hidden profits. · Jim and I were talking over lunch about turning an approach he had evolved over the years into a “named product/service.” He was into what to name it. I reined that conversation in by pushing for a better definition of who it was for and what it delivered. More ...
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