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Consultant Marketing A More Powerful Pitch
Jerry Fletcher · It amazes me every time. A coach oriented approach can eliminate proposals. · You figure that a consultant would know about and use a Value-Based Presentation. The sticking point for most is the discovery conversation that must take place before the proposal can be written. · Onl ...
Consultant Marketing From Nobody to Somebody
Jerry Fletcher · Normally I don’t sell from the stage when I speak. At least not for the last 15 years. · I just about always collect contact data to begin a relationship. · And I always take the time to visit with anyone interested in learning more. · A salute to product. · As a result of a ...
Consultant Marketing Not a Selfie
Jerry Fletcher · Turn your phone around. · Point it at your client. · Successful consulting is all about them. · Get their viewpoint. · Speak to it. · Use graphics that touch them. · Tell their stories. · Stop selling and let them buy. · Successful consulting is about changing what they t ...
Are You Market Ready?
Jerry Fletcher · I have a standard answer to the question, “How are you?’ · “Sweet, lovable kind, thrifty, brave, clean and all that other boy scout stuff… would you like to buy a bridge?” · Jerry Fletcher · It is a bit silly but I’ve been doing it so long that friends get concerned when I don’ ...
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