#pepsi

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7 years ago

Does Graffiti in Your Logo Build Brand?

Jerry Fletcher · A couple of creative types in California decided that combining symbols of causes with the Pepsi Logo and putting the result on cans was a good idea. (see video). Pepsi Can logo designs · This reminds me of a marketing class for experienced executives at Harvard when two of us we ...

7 years ago

Pepsi To Create Caitlyn Jenner Ad

Patrick Scullin · Like a juicy steak to a black eye, Pepsi is looking to ease the pain of its recent Kendall Jenner ad fiasco, and today announced it is filming a new video and TV spot featuring her parent, Caitlyn Jenner. · “We are going to show the world we feel its pain,” sMatt Griggob, Pepsi s ...

7 years ago

Schadenfreude For The Pepsi Fiasco

Patrick Scullin · Taking pleasure in the misfortune of others (schadenfreude) is not the noblest emotion, but sometimes it’s justified. Being raised a good Catholic boy, I have some guilty feelings about it. · So, bless me, Father, for I have sinned–– I feel schadenfreude for Pepsi’s colossal fail ...

7 years ago

Maybe No One Wants You To Join Their Conversation

Patrick Scullin ·   · Marketers have told themselves that social media gives them a great opportunity to engage consumers in conversations. · Yes, it does. But sometimes, you should keep your damn mouth shut. · Witness the recent on-line video boner and spot by Pepsi. · The work was created and pr ...

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