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Getting Back On Course
Jerry Fletcher · I looked at a lot of ways to say this but I figure the truth is the best way to discuss anything on a platform backed by the elephantine memory of the internet. · I’m still standin’ · Z-axis Marketing was incorporated in 1990. It has been my primary business since then and was ...
Multi-Business Brand
Jerry Fletcher · I was casting about this morning for a subject to write on this week in my continuing exploration of the positives of brand. · I tripped over an article talking about Consistent Branding in Personal and Business Channels. It was good advice as far as it went. · What if you have ...
The Mark of the True Marketer
Jerry Fletcher · I’ve decided to go back to speaking professionally after a hiatus first for health reasons and then because of my Mom’s decline due to aging followed by the bureaucratic tangle after her death. Interactions over the last few weeks have convinced me that a skill I’ve honed over th ...
Never Let a Computer Know You Are in a Hurry
Jerry Fletcher · The electricity is out. · This post is being written in pen on a piece of scratch paper. (I’ll key it in later when the power returns.) · Fortunately, my desk faces onto two large windows and it is a reasonably clear day, not raining and not too windy so I can see what I’m doin ...
Chutes & Ladders To Build Your Brand.
Jerry Fletcher · They didn’t have the game when I was a kid. · We got it for my daughter when she was in grade school. It is a counting game where you move from the bottom of the board to the top. Where you land determines your progress toward the goal. Chutes, like a playground slide take you ...
Do you Look Your Brand?
Jerry Fletcher · Your logo is the least of it. · Part of my job as a consultant and speaker is to help independent professionals and small businesses see how important every graphic, photo and video is to their brand. · Adults relate to people not symbols. · It is easier for grocery shoppers ...
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