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Consultant Marketing Credibility Index
Jerry Fletcher · What is your credibility index? · If you are a consultant it is a pretty good bet that you have a profile on Linked In. · How credible does that profile make you to your prospects? Here’s a simple way to evaluate that will take just minutes. · What to consider. · People, I’ve bee ...
Elite Rage
Jerry Fletcher · When you’re that good you expect to be treated with deference. · You get used to people taking your word as the expert. · You won’t admit it but it feels good to have that ego polishing occur. · That expectation may be misinformed. · I work with elite consultants who, if they ...
Consultant Marketing Website Anatomy Part 3
Jerry Fletcher · Does your site pass the first panel 3 second test? · Parts one and two dealt with that first panel, the three seconds you had to brand yourself/product and the 4 additional seconds you had to get across what you do in a memorable way. · You hooked ‘em, now what? · You should b ...
Consultant Website Concerns
Jerry Fletcher · Pull the trigger! I’ve worked one on one with hundreds of consultants and spoken to thousands more over the years. Their single biggest complaint: · “ I can’t get clients to move as quickly as they should on my recommendations!” · These are the same folks that raise these con ...
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