#jerryfletcher
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Consultant Marketing Digital World Speaking
Jerry Fletcher · .I spoke live on Wednesday. · It was only the third time this year. My expectation from the run-up back and forth with various staff members was that this would be a well-managed professional event. · It was. The gal at registration recognized me. She was delightful. The tech in ...
Conversations Get Closes
Jerry Fletcher · .“I put all this time and money into SEO and I’m still not getting any new business!” · It is not an unfamiliar complaint. It is the lament of every consultant and entrepreneur that provides a service at the point when they have decided to generate all their business on-line. Lat ...
Elite Rage
Jerry Fletcher · When you’re that good you expect to be treated with deference. · You get used to people taking your word as the expert. · You won’t admit it but it feels good to have that ego polishing occur. · That expectation may be misinformed. · I work with elite consultants who, if they ...
Consultant Marketing Synchronicity
Jerry Fletcher · It is Friday the 13th as I write this. · That has always been a lucky day for me. And this week has proven positive as well. · Monday, I attended my local NSA chapter monthly meeting. Virtually, of course. · One of our speakers was talking about interactive activities that cou ...
Consultant Marketing Building a List.
Jerry Fletcher · It begins. · I’ve stood on stages on three continents and said: · “Your e-mail list is often your single most valuable corporate asset” · Jerry Fletcher · That is especially true if you are an Independent Professional, a Consultant, or a Coach or in any profession that require ...
Consultant Marketing Tech Trap
Jerry Fletcher · It’s great until it isn’t. · It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. · Change · The inherent problem as well as solution with technology is that It keeps changing. ...
Consultant Marketing Pain Payoff
Jerry Fletcher · Numerous coaches in my life have all said, “No pain, no gain.” · They were physical coaches. They were talking about my body. The brain discussion was always about handling or overcoming the pain. · But pain isn’t always physical. · Brain Pain · Your clients may exhibit this ...
Consultant Marketing Listen or Lead?
Jerry Fletcher · The popular press was crowing about how populism was sweeping the earth because social media had given everyone a voice. · Then a pandemic got in the way. · Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that go ...
Consultant Marketing The Right Words
Jerry Fletcher · They arrive in my inbox as attachments. · The request is: “Here’s the latest, take look and see if it will get your agreement.” Or, “How can we make it better?” Sometimes it is just a simple, “Please edit. I’m looking for people to agree with this and take action.” · Multiple f ...
Consultant Marketing Automagiced
Jerry Fletcher · “I don’t have to be there in person.” · First I had to teach consulting clients how to use Zoom. We walked through lighting, checking the background and the inevitable foul ups. Then we did a little refresher on how to present successfully at a distance. A couple months into she ...
Consultant Marketing After the “All Clear”
Jerry Fletcher · Yes, I’m more than a little squirelly. · Yes, I’d like to go back to business as usual. · No. That is not going to happen. · Maybe in Korea or New Zealand but not in the United States. It is never going to be the same for consultants here. · Negative Impact · The virus had a ...
Consultant Marketing in the Beginning
Jerry Fletcher · I was interviewed on a Podcast last night. · I had approached the interviewer because of a post she had put in a group I’d been asked to join on Facebook. Usually I don’t engage on that platform but there she was, right up front when I clicked a link to the group. · We had chat ...
A Life of Joy
Jerry Fletcher · When people ask what I do I answer: · “I’m a master of consultant marketing. · You know how everybody tells you how you have to be memorable but nobody tells you how to do it? · What I do is guide independent professionals to a unique trust-based strategy to build their busine ...
Consultant Marketing Networking is Alive!
Jerry Fletcher · Last night as I was about to log off for the night, I came across a question and comments on networking on a site on which I sometimes comment. The question was: · “Are you networking in the face of the new decade?” · The question explanation was: ‘The world of networking is ra ...
Getting Back On Course
Jerry Fletcher · I looked at a lot of ways to say this but I figure the truth is the best way to discuss anything on a platform backed by the elephantine memory of the internet. · I’m still standin’ · Z-axis Marketing was incorporated in 1990. It has been my primary business since then and was ...
Are You Market Ready?
Jerry Fletcher · I have a standard answer to the question, “How are you?’ · “Sweet, lovable kind, thrifty, brave, clean and all that other boy scout stuff… would you like to buy a bridge?” · Jerry Fletcher · It is a bit silly but I’ve been doing it so long that friends get concerned when I don’ ...
Your CRM & Friendly Persuasion
Jerry Fletcher · “So what more info should I have about somebody other than their Contact data? That should be enough for a good salesman like me,” said Tom. · “Tom, I responded, “why not make it a little easier on yourself? You know that in a competitive situation you have to get them to know, ...
Brand and the Dark Side
Jerry Fletcher · You decide · Are you starting a company? Do you run a firm or practice? Are you the one at the top, the CEO or Managing Director or Senior Shareholder or whatever? Are you the one who thinks about where the organization is and where it must get to? Are you at times overwhelmed w ...
Behind the facade
Jerry Fletcher · Behind the facade · Don’t breathe a word of it. · Seriously, don’t let on how you feel. Don’t give anyone even an inkling of what is going on behind that unresponsive mask. Really, who needs to know? · Sorry, you have a tell. · Everyone does. The term comes from gamblers who ...
Collaboration ain’t Creative
Jerry Fletcher · It happened again. Some twit that never had an idea of her own was espousing the wonders wrought by the “new normal of collaboration.” · She had the audacity to think her dispassionate embrace of teamwork should be not only taught in every school but made the criteria for judgem ...
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