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Consultant Marketing Diving In
Jerry Fletcher · .Are you thinking of bailing out of a full-time job to start a consulting business? · Jumping out of a perfectly good airplane isn’t a good thing to do on a whim. On the other hand with a little pre-planning it can prove to be exhilarating. I’ve known folks that parachute from a ...
Consultant Marketing Your Voice
Jerry Fletcher · Say what? · The right words can make you memorable at introduction. Past that you have to work at being quoted to become unforgettable. It’s all about being current, consistent, and considered in your opinions. · You don’t have to be controversial. · But it can help. What you ...
"What is the best lesson someone else taught you about managing your reputation?"
Michael Toebe · Jerry T. asks "What is the best lesson someone else taught you about managing your reputation?" · What I like about this question is that Jerry is seeking knowledge and the wisdom from it. He hasn't assumed he has all the answers (none of us do). All of us have our own experience ...
Brand is a Conversation. Are You Listening?
Jerry Fletcher · Less is less. · John said, “make it short and sweet. Copy these days…almost any information needs to be bullet points. Everything has to be quick because people don’t have time for a lot.” · Early that afternoon I was meeting with a client’s web jockey. He was complaining about ...
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