#instantgratification

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5 years ago

The Danger of Instant Gratification in Marketing; The Beauty of Investing Time And Waiting

Patrick Scullin · Tom Petty wrote, "the waiting is the hardest part." · True, Tom, but waiting for the good stuff is rewarding. · In the late 1960s and into 1970s, psychologist Walter Mischel, a professor at Stanford University, conducted The Marshmallow Test. · A child was brought into a room an ...

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