#harvardbusinessreview

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2 years ago

Consultant Marketing Assessments

Jerry Fletcher · Do you really want to know yourself? · The premise of every assessment I’ve ever seen is that you want to be analyzed so as to know yourself better and thereby: · Be able to build on your strengths Overcome your weaknesses by knowing them Build your mental toughness Instill con ...

4 years ago

The Power of One Customer

Edwin Dearborn · In a Harvard Business Review article on "The One Number You Need to Grow," Fred Reichheld wrote that, "the value of any one customer does not reside only in what that person buys ... what they are prepared to tell others about you can influence your revenues and profits just as m ...

5 years ago

Could This Be The Perfect Mission Statement Formula?

Edwin Dearborn · I was reading a fascinating article from the Harvard Business Review on the subject of Mission Statements. The article featured Kevin Starr, the executive director of the Mulago Foundation. Mulago channels investments to socially minded businesses, particularly those which are se ...

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