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Consultant Marketing Credo
Jerry Fletcher · A friend shared a familiar symbol with some unfamiliar words at a conference we were attending a week or so ago. · A choice · It reminded me that all things are both good and bad and that we have the choice to opt for one or either or both. · Consultants must contend with that ...
Does Graffiti in Your Logo Build Brand?
Jerry Fletcher · A couple of creative types in California decided that combining symbols of causes with the Pepsi Logo and putting the result on cans was a good idea. (see video). Pepsi Can logo designs · This reminds me of a marketing class for experienced executives at Harvard when two of us we ...
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