#generalmills

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4 years ago

The Madness of Ad Agencies That Willingly Choose Their Own Hell

Patrick Scullin · Having been away from the game for a little over a year, I watch with morbid curiosity as the ad agency business continues its downward slide. · The latest? The RFP recently issued by General Mills. · GM, like many clients, are going away from agency-of-record relationships. Now, ...

6 years ago

Do you Look Your Brand?

Jerry Fletcher · Your logo is the least of it. · Part of my job as a consultant and speaker is to help independent professionals and small businesses see how important every graphic, photo and video is to their brand. · Adults relate to people not symbols. · It is easier for grocery shoppers ...

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