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Consultant Marketing The Ladder
Jerry Fletcher · Gail asked me, “Do you remember how you used to start that speech sitting on top a step ladder?” · “Sure”, I said, “Every business owner has a place they want to get to. For some it is a simple thing but for others it is a full-blown Technicolor dream of a castle way up there in ...
Step Away From the Bright Shiny Object.
Jerry Fletcher · Brad returned. · He was greeted less than enthusiastically. Kate humphed. The southern philosopher immediately ordered another bourbon. Gail smiled and said, “So good to see you again…I think. Rick and Chris just shared one of those long “Why me” looks we’ve all grown used to. ...
Keep it Simple
Jerry Fletcher · Brad was asking for advice about how to put a lead generating system together. · I’m not sure he was ready for the Lunch Bunch. · The avatars of a brand. · It has been many moons since I celebrated working with this crew. Each of them is based on a real-life expert. Most of th ...
Brand Icon Building Secrets (A new lunch bunch dialog blog)
Jerry Fletcher · “I brought a guest today, “said Chris, our on-line expert. · “Everyone,” he said, “This is Don. Don: · On your right is Kate, who knows more about sales than most people should Next to her is Rick, who is our direct marketing expert Gail is next to him, she writes just about an ...
Positioning versus Branding
Jerry Fletcher · “So I did a search and all these ads for hotshot designers came up, I said. They equate a logotype with a brand. Has the world gone mad?” · Bubba took a sip of his draft and just chortled. “Ol son,” he said with a tiny southern twang, “Hope springs eternal. The good lord set the ...
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