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6 years ago

Savvy Sophistication that Sells

Judy Olbrych · Are you sophisticated? · How about your copywriting ... and your prospect? And what does that really mean? · Duke Ellington's "Sophisticated Lady," is about adulteration, experience, loss of innocence, and discriminating taste. It's not a happy song (though it's hard not to feel ...

6 years ago

Is Overselling The Same As Lying?

Patrick Scullin · Which brands are you loyal to? Not just like or prefer, but insist on? · A product that if it’s sold out, you won’t accept a substitute — you’ll wait until you can get your loved brand. · So, how many loyalty brands do you have? · Damn few, I suspect. · Sadly, we live in an age o ...

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