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3 months ago

Embracing Failure as a Stepping Stone to Success

Andrea Zanon · When you fail, remember that you are merely one step closer to success. The setbacks you face make you smarter and more resilient, equipping you with valuable knowledge that prepares you for victory. · As I explored success and failure stories across various disciplines — busines ...

1 year ago

Sales Training Course Selection

Brian Connell · A review of a sales training course from the perspective of a salesperson wishing to improve their sales skills. In many companies new salespeople begin their role with just some company centric basic training. This approach to sales training creates the impression that a salespe ...

2 years ago

Post from Bhavesh Parekh

Bhavesh Parekh · How Does The Popular Food Delivery App DoorDash Operate? · With food delivery apps like DoorDash, it is easy to explore a range of cuisines, restaurants, and menus at competitive pricing. Certainly, Doordash is one of the giants in food delivery creating buzz around these days. · ...

4 years ago

What Is A Master Media Director?

Edwin Dearborn · You can buy attention with advertising. You can beg for attention from the media to give you free PR. You can bug people one at a time to get attention to then get more sales. Or you can earn attention by creating something interesting and valuable and then publishing it online f ...

4 years ago

Video Marketing Trends for 2019

Edwin Dearborn · No doubt you're aware that video is the best performing digital content type, and that you should, if possible, be looking to add video into your social media marketing strategy. · But what types of video content should you be creating - and which formats and options are gaining ...

5 years ago

Authenticity Based Branding

Edwin Dearborn · Welcome to Authenticity Based Branding. · For brands — just as for celebrities, politicians and anyone else in the media spotlight — scandals, PR mishaps and social media slip ups are nearly impossible to keep off the connected consumer’s radar. As a result, brands no longer have ...

6 years ago

Stories Are Weapons of Mass Seduction

Edwin Dearborn · “Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling.” - Forbes · Storytelling is the perfect platform to let your brand's personality shine through. Not by selling of course but via the stories you tell be they c ...

6 years ago

Publicity Ignites Buzz You Cannot Buy

Edwin Dearborn · Get Your Brand Featured In Global Media Giants · Publicity is the most powerful exposure that your brand can earn. No other type of content will drive traffic and respect than securing a pedigree placement within the media. · I'm not talking about your local paper, but world-clas ...

6 years ago

Artificial Un-intelligence

Phil Friedman · A recent article in Forbes loudly purported to provide us with #f4016793c8b7">“10 Powerful Examples Of Artificial Intelligence In Use Today”. Unfortunately, not one of the examples cited represents a true instance of Intelligence, artificial or otherwise. · I’ll give you the list ...

6 years ago

Video Marketing For The Shy: 3 Tips

Edwin Dearborn · By 2020, according to Cisco, eighty-five percent of all content consumed online with be video content. To build brand awareness, generate more actionable leads, and to sell more products and services, you will need to create and distribute video content. · "The power of video can ...

7 years ago

Need a Career Boost? Start a Blog!

John White, MBA · A blog can prove a powerful thing, capable of exposing millions of people to new ideas, concepts, and advice. That potential influence means that starting a blog can strengthen (and grow) your career, by allowing them to differentiate themselves from the ever-growing pack of spec ...

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