#datasavvybrands

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6 years ago

How Data Savvy Brands Get to Know Their Customers to Gain Their Loyalty

John White, MBA · Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today's f ...

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