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6 years ago

Who The Hell Controls Your Brand?

Patrick Scullin · These are perilous times for marketers. · The media constantly reports that advertising and traditional marketing are dead. · And the same media employs sales reps who’ll passionately tell you how effective advertising with them is. · We keep hearing that consumers are in total c ...

7 years ago

Do You Know Your Audience?

Patrick Scullin · People today are stressed. They believe they’re overworked and underpaid. · Many are struggling, many drowning in a sea of debt. · They’re pissed. · For a glimpse of the psyche of America, read the comment sections online. · They’re ugly, angry, and scary. · This rage reflects pe ...

7 years ago

To Get Hired Ask The Right Questions During the Interview

John White, MBA · You’ve heard the phrase, “There’s no such thing as a stupid question.” Whether or not you believe that’s true, there are certainly questions that, when asked in the context of a job interview, can hurt your chances of landing the position. · Most job candidates prepare for interv ...

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