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5 years ago

7 Deadly Headline Sins Every Copywriter Must Avoid

Judy Olbrych · Originally published at www.judyolbrych.com. · I stuck close to the elbow of my guide. Claude, an eminent copywriter in his past life, had been assigned to lead me to the perfect headline, and I was in no shape to venture out on my own. · We’d been trudging through the basement a ...

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