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2 years ago

People are assets; not expenses.

dave bookbinder · Human Capital – Evaluating Our Most Valuable Resources · People are assets, not expenses. That is the theme of this short TedEx style talk that was recorded at the Finance Innovation and Excellence (FInEx) Summit 2... · https://www.youtube.com/watch?v=MUz6lwr3uhQ · People are ass ...

6 years ago

Who The Hell Controls Your Brand?

Patrick Scullin · These are perilous times for marketers. · The media constantly reports that advertising and traditional marketing are dead. · And the same media employs sales reps who’ll passionately tell you how effective advertising with them is. · We keep hearing that consumers are in total c ...

6 years ago

Shame on Me!

Steven Marshall · Editor's Note: In last week's episode, we left off with our hero(?) wondering where he was going to come up with $18 million to avoid all sorts of legal actions that would forever impact him and the organization he represented. Read on and enjoy. As always, you can find all my bl ...

7 years ago

How Much Will It Cost?

Steven Marshall · Editor's Note: Have you ever noticed how most people in business today want to know how much will a product or service cost even before they understand what will be the outcome? Read on and enjoy. As always, you can find all my blog posts from 2013 to the present on my website at ...

7 years ago

Here Are The Challenges Your Marketing Department is Facing Right Now

John White, MBA · It's no secret that marketing has changed. Millennials and digital-savvy members of other generations have had an undeniable impact on the way marketers approach campaigns, interact with customers and record customer preferences. · To deal with today's complex market demands, mar ...

8 years ago

Employee Advocacy is the Key to Successful Content Marketing

John White, MBA · Many companies have a content marketing strategy in place. The success of the program rides on several important aspects. The one constant is that the quality of the content must be high. However, high quality by itself does not guarantee success. · Every month I talk to a handfu ...

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