#bubba

0 Posts · 4 Articles
What's going on?
5 years ago

Keep it Simple

Jerry Fletcher · Brad was asking for advice about how to put a lead generating system together. · I’m not sure he was ready for the Lunch Bunch. · The avatars of a brand. · It has been many moons since I celebrated working with this crew. Each of them is based on a real-life expert. Most of th ...

6 years ago

Brand Icon Building Secrets (A new lunch bunch dialog blog)

Jerry Fletcher · “I brought a guest today, “said Chris, our on-line expert. · “Everyone,” he said, “This is Don. Don: · On your right is Kate, who knows more about sales than most people should Next to her is Rick, who is our direct marketing expert Gail is next to him, she writes just about an ...

7 years ago

Your Product Is Not Perfect. So What!

Jerry Fletcher · “Charlie,” I said, You still haven’t released the new product! What are you waiting for?” · “Fletch,” he sighed, “it’s just not right yet.” · Rick, our Direct Marketing guru jumped in, “The only way you are ever going to know if it is saleable is to try to sell it.” · Bubba to ...

7 years ago

Positioning versus Branding

Jerry Fletcher · “So I did a search and all these ads for hotshot designers came up, I said. They equate a logotype with a brand. Has the world gone mad?” · Bubba took a sip of his draft and just chortled. “Ol son,” he said with a tiny southern twang, “Hope springs eternal. The good lord set the ...

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