#brandstory
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Your Greatest Asset
Jerry Fletcher · Your name can be your best asset if you are an independent professional. · I didn’t understand how important it was when I hung out my own shingle. I named my company Z-axis Marketing, Inc. · Nobody could understand why I named it that way. Nobody could spell it, Nobody could ...
The Importance of a Brand Story in Business
Ryan Stoner · People find meaning and connection through the stories they tell one another. If you want to truly connect with your audience, the best way is through using a brand story to engage people’s emotions and inspire them to action. Good stories make people think and feel and remember ...
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