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Copyright vs. Trademark: Understanding the Differences and Why They Matter
Alina Habba · In the vast landscape of intellectual property, two terms often cause confusion: copyright and trademark. While both are crucial for protecting creative works, they serve distinct purposes and cover different aspects of intellectual property law. Understanding the differences bet ...
Post from Samuel Sunday Senior
Samuel Sunday Senior · Building A Lasting Brand Identity · So, you have a logo and possibly a motto, however that is not a brand. An excessive number of individuals in this world think that marking starts with picking a brand name and finishes with recruiting a planner to slap a couple of tones on any ...
What Is "Brand Identity"?
Edwin Dearborn · The core elements of what we traditionally have referred to as a “brand” are contained within its visible “brand identity.” The components of the brand identity are created by the business itself. In other words, brand identity is the way in which a business wants its potential c ...
The 3 Core Elements To Building Your Brand In The Digital Era
Edwin Dearborn · The last decade (hell, just the last five years) we have all seen an incredible shift in the way companies market their products; with social media, video content, search engine optimization, and access to mobile technology. · We're literally drowning in content, most of which sl ...
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