#brandidentity

2 Posts · 2 Articles
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4 months ago

Copyright vs. Trademark: Understanding the Differences and Why They Matter

Alina Habba · In the vast landscape of intellectual property, two terms often cause confusion: copyright and trademark. While both are crucial for protecting creative works, they serve distinct purposes and cover different aspects of intellectual property law. Understanding the differences bet ...

2 years ago

Post from Samuel Sunday Senior

Samuel Sunday Senior · Building A Lasting Brand Identity · So, you have a logo and possibly a motto, however that is not a brand. An excessive number of individuals in this world think that marking starts with picking a brand name and finishes with recruiting a planner to slap a couple of tones on any ...

4 years ago

What Is "Brand Identity"?

Edwin Dearborn · The core elements of what we traditionally have referred to as a “brand” are contained within its visible “brand identity.” The components of the brand identity are created by the business itself. In other words, brand identity is the way in which a business wants its potential c ...

5 years ago

The 3 Core Elements To Building Your Brand In The Digital Era

Edwin Dearborn · The last decade (hell, just the last five years) we have all seen an incredible shift in the way companies market their products; with social media, video content, search engine optimization, and access to mobile technology. · We're literally drowning in content, most of which sl ...

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