#brandai

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5 years ago

The Rebrand Boogie

Jerry Fletcher · I concluded that it is time to have my brand reflect the service I’ve somehow been shifted into by clients, both those that pay me for consulting and those that book me to speak. · The shift · About 2 years ago I noticed that most of the questions in Q & A sessions at speeches ...

6 years ago

Brand Ain’t Real

Jerry Fletcher · It’s tattered now. I found it wandering about my bookshelf looking for inspiration. · Chapter 15 begins: “Monday, November second, was a day of evil futility in the United States of America. Evil because on the day before election day, stupendous lies are unanswerable, outrageou ...

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