#authenticity

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5 years ago

Motivational Missteps to Avoid

David Grislis · Regardless of the industry, leaders within companies should make creating a recognition-rich environment a priority for their employees. Recognizing the hard work and dedication of their team members can have overwhelmingly positive effects on the atmosphere and productivity of a ...

5 years ago

Authenticity Based Branding

Edwin Dearborn · Welcome to Authenticity Based Branding. · For brands — just as for celebrities, politicians and anyone else in the media spotlight — scandals, PR mishaps and social media slip ups are nearly impossible to keep off the connected consumer’s radar. As a result, brands no longer have ...

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