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Why Empathy Is So Much More Important Than You Think
Patrick Scullin · Three years ago when I started this blog, I did so because I was tired of the continual stream of bullshit that ad agencies created to explain their processes. · For many agencies, detailing their proprietary process for manufacturing superior marketing campaigns was the most cre ...
Startling Discovery–– LinkedIn IS Customer Friendly After All
Patrick Scullin · Yesterday, I posted a screed against LinkedIn for auto-billing me for their premium service. · I didn't want the service and immediately canceled it... and found out there were no refunds. · Hence my rant. · But today, I applied for a refund from LinkedIn and got it. · Was it the ...
God Says He’s Busy And Can’t Help; Trump Sues
Patrick Scullin · Tweetstorm to follow. · ########################################## · Patrick Scullin is an empathetic adman and founder of ASO Advertising. · He has two blogs: Empathetic Adman (marketing pontification) and The Lint Screen (satire, smartassery humor, pop culture ramblings, and ad ...
Life Would Be So Sweet If You Were Marketing To Goldfish
Patrick Scullin · I’ll be brief here (for obvious reasons). · A 2015 Microsoft study found human attention spans are now almost a second shorter than that of goldfish. · Our attention spans have shrunk from 12-seconds in 2000, to 8.25-seconds in 2015. · Why? Smartphones, information overload, a co ...
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