#advertising

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5 months ago

Conversations Female Entrepreneurs Can Have On LinkedIn

Tineke Rensen · Female entrepreneurs need to stop sleeping on LinkedIn, especially when almost all business coach for females entrepreneurs swear by it for business-to-business (B2B) interactions. Although Facebook is widely known to be the best social media platform for networking, LinkedIn is ...

1 year ago

How To Survive A Recession With These Marketing And Advertising Strategies

Edwin Dearborn · “When times are good, you should advertise. When times are bad, you MUST advertise.”When a recession hits, marketing is typically one of the first places business owners are tempted to cut. This is a mistake. It’s well documented that slashing the marketing budget in a downturn w ...

3 years ago

Why YouTube Should Become The World's Largest Community College

Edwin Dearborn · YouTube should become the world's largest community college, packaging and offering it's content into a free 2-year degree program. · With over 4 Billion videos watched every day on YouTube, it has become the to-go video platform for everything. Be it how to debug an issue with y ...

3 years ago

Starting Your Career in Advertising in the Age of Creative Consultancies? Advice for Wannabe Strategist & Account Planners

Ryan Stoner · Recruiting new strategic minds to advertising has been on my mind this month. Our world is more complicated and multifaceted than ever before, likewise our advertising industry. What was once one of the most fulfilling and glamorous of career paths has become a fragile environmen ...

4 years ago

Action Whups Opinion

Jerry Fletcher · This last week between computer crashes, a debilitating toothache and a solar eclipse I had some time to think about how I’d like to contribute to all the new friends and followers I’ve found here on beBee. · Conspiracy Theory Debunking · One of the things I’ve been doing for c ...

4 years ago

How The Rise of Influencers Like Michelle Phan Has Changed the Game in Advertising

John White, MBA · We've all seen them: retired football players hawking dieting meal plans, retired politicians pushing pharmaceuticals, and actors swearing by the latest sunscreen in television commercials. Celebrity spokespeople are as old as celebrities themselves. Even back in the 1700's, the ...

4 years ago

Insights From 20-Years In The Crazy Adgame

PD Scullin · Pictured above are a couple of libations my business partner Tony O’Haire, and I shared recently celebrating 20-years of leading an advertising agency. · They’re Manhattans — old school madmen drinks, the appropriate cocktails for playing two decades in Don Draper’s game (without ...

4 years ago

How To Know If Your Creative People Are Creative

PD Scullin · Good creative people are like felines–– always on the prowl, on the hunt for good ideas. · They are curious creatures who thrive on feeding their insatiable curiosities. Curiosity does not kill them, it feeds them. They hunger for knowledge–– as much as they can find. · Exception ...

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