Zemetria Barnes

Hi, My name is Zemetria Barnes. For the past 26 years in the industry, I’ve helped clients create beautiful designed elements, that I like to call art! I’m passionate about typography and the way it brings life to a page. It is an art form in itself. And when you think of designed letters added to plain text, it can be transformed into something beautiful with a profound message that grabs the viewers attention.

Having started my career in editorial design, I’ve learned how to coordinate photo shoots from models to location selection. I’ve had the opportunity to art direct and stage interior homes for Indianapolis Home magazine. I became Art Director of the ancillary publications and Deputy Art Director of Indianapolis Monthly magazine. Designing the Menu Guide, I became fascinated with the world of food styling.

I started my illustration experience designing for USA Gymnastics publications. Having a limited budget and resources for imagery, I took a jab at creating illustrations, they turned out pretty well, I might add.

Wanting to step out of the editorial world, I landed a fabulous job at Eskenazi Health Hospital. There, I had my hands into a wide range of design projects. To name a few, I’ve designed logos, mailers, newsletters, t-shirt graphics, annual reports, invitations, menus, web graphics, ad campaigns, brochures, billboards, vehicle wraps, banners and digital signage. After saying that in one breath, I love having the opportunity to take on many projects of all kinds, which allows me to utilize my experience and knowledge to create eye catching and amazing work.

Having started my career in editorial design, I designed, formatted, and conceptualized seven publications per year under the Indianapolis Monthly title; collaborated with the editor to develop a story lineup, coordinated and directed photo shoots; designed and conceptualized magazine layout and ads; maintained budgets and deadlines; managed interns on various projects; hired freelance illustrators and photographers; color-corrected  images and prepared files for printing; art directed photographers, models, stylist, make-up artist and scouted locations for photo shoots.

I left Indianapolis Monthly to work at USA Gymnastics. There I designed two monthly publications, imported ads from various vendors, configured the pagination and created illustrations; designed logos, posters, charts, programs and brochures; prepared the publications files for the web; and worked with other departments to send photos, logos, and/or graphics via e-mail when requested.

After USA Gymnastics I attained the role as a Senior Designer at Eskenazi Health, I was responsible for developing creative solutions from concept through production, including marketing materials, environmental graphics, newsletters, and brand identity. Collaborating with various internal teams and external vendors has allowed me to successfully manage multiple projects under tight deadlines. I ensured consistency with brand standards across both print and digital formats. 

Bachelor Degree in Visual Communications at the Herron School of Art,
Indiana University-Purdue University Indianapolis.