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Zanah Thirus

Zanah Thirus

Senior Marketing Strategist | B2B + B2C brands

Marketing / Advertising / Public Relations

Chicago, City of Chicago, Cook

Social

About Zanah Thirus:

Marketing Strategist with a proven track record in translating complex customer objectives into

actionable creative briefs that drive engagement and business growth.

Experience

Senior Strategist

Planet Propaganda | 2024–Present

  • Lead strategy across brand and campaign work for purpose-driven B2B & B2C
  • companies.
  • Specialize in market positioning, value prop development, and emotional storytelling for
  • niche audiences.
  • Recent Wins: Rebrand strategy for Forte Opening Solutions (formerly Masonite
  • Architectural), Snap-On Apollo diagnostics tool relaunch.

Creative Strategist

Highdive Chicago | 2023

  • Crafted insights and 4C strategy for Jeep and betMGM, including a Super Bowl campaign.
  • Drove creative direction with cultural fluency and emotional resonance.
  • Played a key role in winning and expanding client partnerships.

Agency Producer

Leo Burnett, BBDO, FCB, Havas | 2018–2022

  • Gained inside-out knowledge of the creative process and cross-functional collaboration.
  • Led high-stakes productions, managing multimillion-dollar campaigns from concept to execution.
  • Brands- Nintendo, Sprite, Fanta, Camel, Nike, and Wealthfront

Education

🎓 EDUCATION

MFA in Cinema Production – DePaul University, 2017

BA in Marketing – University of Illinois at Urbana-Champaign, 2015

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