Yesenia Rua Leon

Experienced leader  with 25+ years of driving operational efficiency, financial oversight, and team management. Proven expertise in acquisitions and dispositions, having led 15+ sales totaling 5,000+ units and $188 million. Skilled in procurement, asset management, market analysis, and leading cross-functional teams to deliver outstanding results. Proficient in budgeting, financial analysis, and software such as Power BI, Resman, Yardi, QuickBooks, Coupa and RealPage. Strong problem-solving and analytical abilities, with a focus on delivering high-quality outcomes while ensuring compliance with laws and regulations, including Fair Housing. Demonstrated leadership in team development, mentoring, and creating a collaborative environment for organizational success.

Experienced leader with 25+ years of driving operational efficiency, financial oversight, and team management. Proven expertise in acquisitions and dispositions, having led 15+ sales totaling 5,000+ units and $188 million. Skilled in procurement, asset management, market analysis, and leading cross-functional teams to deliver outstanding results. Proficient in budgeting, financial analysis, and software such as Power BI, Resman, Yardi, QuickBooks, Coupa and RealPage. Strong problem-solving and analytical abilities, with a focus on delivering high-quality outcomes while ensuring compliance with laws and regulations, including Fair Housing. Demonstrated leadership in team development, mentoring, and creating a collaborative environment for organizational success.

SKILLS & CAPABILITIES

Leadership & Mentoring​​​​Assertiveness​​​

Effective Communication​​​Negotiation Skills​​

Technical Knowledge​​​​OPEX Impact & Cost Control

Team Development & Management​​Budget Management & Financial Oversight

Market Analysis & Lease Strategy​​​Customer-Oriented Approach

Conflict Management & Resolution​​Project Management & Execution

Asset Lifecycle & Preventive Maintenance​​Time Management & Organization

Strong emotional intelligence ​​​Excellent decision-making skills

ACHIEVEMENTS

o 2024: South Florida Business Journal’s 2025 Influential Business Women Awards

o 2024: The 10 Most Notable Leaders Making a Mark in Real Estate

o 2023: SEFAA Circle of Excellence Nominee, Regional Manager

o 2022: CRE’s Florida & Gulf Coast’s Women in Real Estate Award

o "Yesenia Rua Day" Proclamation from the City of Sweetwater, FL

EDUCATION

Keiser University – Accounting I/II, 2005

Keiser University – Business Administration, 2007

Gold Coast Schools – Pre-license CAM Certification, 2019

IREM – Accredited Residential Manager, 2020

IREM – CAPS Courses (ongoing)