Woo Jin Hwang

I have been a commercial photographer and art director for over 20 years. I develop

concepts that compliment the client’s needs. I pursue excellent execution in photography

with brilliant lighting design.

For the last 7 years, I worked as senior content director and managed the photo studio

in Stadium Goods. I was scouted by CEO John Mcpheterson to initiate PDP operation and

social contents. I managed the staff of photographers in the main studio and 3 satellite studios

for PDP and creative photo projects. I built a seamless workflow for PDP shooting to maximize

efficiency and productivity.  As senior content director, I was involved in the development

of all creative concepts for social, editorial and seasonal marketing campaigns. 

I have always demonstrated superior qualities in working as a team.

I am always learning about fast shifting e-commerce trends.

I have strong processing abilities and communication skills.

Please visit woojinni.com for my portfolio. I would appreciate the opportunity to meet with you

at your convenience to discuss my background and qualifications in greater detail.

Thank you for your time and consideration. 

My most recent professional experience is 

Stadium Goods, A Farfetch Company 

Senior Director of Creative Content | 2017 - 2023

Led on development of all creative concepts for social, editorial and seasonal marketing campaigns

Developed strategy and pitch presentation to clients 

Directed and shot seasonal campaigns and collaborations

Produced and directed social video content

Managed staff of photographers at the main studio and satellite studios, delegated workloads and all quality checks and approvals

Mentored photographers’ technical and artistic skills

Developed and supervised the e-commerce photography program

I continue to work as freelance photographer and art director with various clients

I attended the School of Visual Arts for photography 1999-2003