William Greenfield

As a dynamic and innovative executive with a versatile skill set, specializing in leading multi-site physician groups and hospital systems to drive growth, streamline operations, and foster high-performance teams. With a deep understanding of physician practice start-up needs, I excel at evaluating opportunities, managing transformational ventures, and providing cost-effective solutions to empower entrepreneurial doctors while minimizing risks. My proficiency in assessing capacity, analyzing trends, and aligning people and processes ensures measurable workforce utilization, cost containment, and patient satisfaction. With a strong background in site and cost center management, I make informed decisions for optimized performance. I am attuned to today's challenges, including value based care models, physician relations, and management of complex MSO’s. 

Can add value by:

• Generating growth. Achieved an average annual net revenue enhancement of $8.6M for two healthcare systems and 14 physician groups through proactive expansion efforts and cultivating patient-centered, high-quality care philosophies at Novation Healthcare. Generated a substantial net revenue increase of over $20M by effectively overseeing and optimizing future revenue streams across 15 group practices affiliated with MedCath, Inc.
• Re-engineering processes. While at Novation Healthcare Group, successfully integrated 11 physician practices into hospital systems and worked closely with hospital-based physicians to introduce or refine service lines, optimize staffing, and implement crucial operational improvements. This strategic approach led to a remarkable $6M increase in net revenue per facility.
• Cost containment. Realized significant cost savings of $2.1M at Hospital Corporation of America within twelve months by implementing enhanced revenue cycle management strategies and optimizing regional restructuring efficiencies. 

Master of Healthcare Administration         Washington University School of Medicine          St. Louis, MO