William Brooks

Product Management/Design Professional

Over 30 years of product design/management experience with expertise in high power coaxial cable products. Experienced in software systems implementation in support of product sales goals. A highly effective communicator and data analyst with the proven ability to exceed ambitious goals, while maximizing profitability and assuring the highest level of customer service, support, and satisfaction. Extensive international travel and familiarity with foreign cultures.

RADIO FREQUENCY SYSTEMS, Meriden, Connecticut

NA Product Line Manager Broadcast / Defense Systems 2016- 2022

• Introduced NA TV Broadcast product offerings for the ATSC1-0 to 3.0 conversion. This included new antennas, transmission lines and filters/combiners. Developed a Series of Next Generation antennas allowing 100% market coverage for stations to secure new revenues in Data/Education/EMT.
• Responsible for pricing and margin analysis of the product line.
• Produced Marketing materials such as brochures, tradeshow collateral, videos, print advertising and social media outreach with support from the RFS Global MARCOM department.
• Cultivated a focused team environment that included all departments including Engineering/Sales/Manufacturing/Project Management/QC/Logistics.
• Managed all Defense RFQs for coaxial cable and connector assemblies. Worked with large defense contractors as well as the US State Department.

ELECTRONICS RESEARCH, INC Chandler, Indiana 

Bids & Proposals Manager Sales 2005-2010

• Implemented new proposal process and development for Broadcast RF Systems and Towers.
• Increased bid revenue to 10% of total sales by revamping the RFP process.
• Implemented a new web-based configuration/pricing system utilizing customized software from Big Machines®. This program permitted customization of all ERI products as well as managing pricing, product specifications and all other aspects of the proposal generation process.
• Prepared client presentations in support of proposal submissions.  Created and edited content for internal/external communication and marketing collateral as required.
• Developed, wrote, and published customized proposals in collaboration with subject matter expert and account executives.

ANDREW CORPORATION BROADCAST DIVISION Orland Park, Illinois

Product Line Manager for Broadcast Transmission Line 1999- 2003         

• Managed products providing over $20 million/year in global sales.
• Met with dealers, national accounts, end-users and the sales force to define new product requirements and work with product development to document these requirements in product specifications.
• Focused on completing product offering and reducing redundant product overage.
• Introduced 4 new transmission lines to complete product offerings.
• Gained significant market share in the European & South American markets via aggressive marketing, new product deployment and Field Sales training. 
• Developed and implemented merchandising strategies to maximize sales opportunities within assigned categories.
• Defined and manifested new product requirements, business plans, and marketing strategies.

PANDUIT CORPORATION New Lenox, Illinois

New Product Development Engineer 1993-1998

• Designed, developed and implemented in-house manufactured and privately labeled connectors and installation tooling for the electrical connector market.
• Expanded product line offering by 45%. Supported ISO 9001 certification/bi-annual audits both internally and externally. Ensured UL/CSA compliance, testing and certification.
• Led multi-department teams to meet timely implementation of all new products.
• Coordinated cross-functional teams to drive new offerings to market.
• Identified key growth opportunities.

Education

• Lewis University, Romeoville, Illinois

Master of Business Administration, Specialization – Marketing

• Valparaiso University, Valparaiso, Indiana

Bachelor of Science - Mechanical Engineering

• St. Joseph’s College, Rensselaer, Indiana

Bachelor of Science – Physics/Mathematics