
Varris Holmes
Marketing / Advertising / Public Relations
About Varris Holmes:
Detail-driven creator and problem solver with 15+ years of experience in marketing, project leadership, and the arts. I specialize in content strategy, team leadership, creative campaigns, and cross-functional collaboration, with a proven track record in e-commerce, grant writing, and arts education. My passion lies in blending creativity with precision to deliver impactful results and innovative solutions. I thrive in roles that demand both strategic thinking and hands-on execution, and I’m energized by variety, creative challenges, and opportunities to make a difference. I’m seeking to leverage my skills and experience in Marketing Manager, Creative Marketing Account Manager, or Assistant Creative Director positions—where I can drive growth, inspire teams, and help brands stand out.
Experience
Leah-IFP 03/2013 – 05/2025
Marketing Manager 01/2018 – 05/2025
Key Account Manager – Sales 01/2016 – 12/2017
Key Account Manager 09/2013 – 12/2015
Order Management Specialist 03/2013 – 08/2013
Intelligentsia Coffee & Tea 02/1997 – 01/2013
Account Executive 12/2010 – 01/2013
Chicagoland Customer Service/
Delivery Dispatch Manager 01/2002 – 12/2010
Barista – Shift Lead 02/1997 – 01/2002
Varris Holmes
Accomplished marketing and project management professional with over 20 years of experience driving growth and innovation across the food production, e-commerce, and arts sectors. Recognized for launching and managing successful e-commerce programs on platforms like Amazon and Walmart, resulting in multichannel revenue growth. Expert at art-directing creative teams and leading the development of engaging, multi-channel marketing campaigns that increased audience engagement and customer retention.
Proven ability to build and manage cross-functional teams, delivering complex projects from concept to completion with a blend of creative vision and operational precision. Developed and executed B2B content and sales enablement tools that supported business development and improved client satisfaction. Orchestrated large-scale events and trade show initiatives, enhancing brand visibility and supporting lead generation.
Extensive experience in grant management and fundraising, including researching, writing, and securing grants for arts organizations. Implemented CRM-driven campaigns and established marketing operations and reporting systems from scratch, improving efficiency and enabling data-driven decision-making. Consistently exceeded KPIs for engagement, conversion, and customer loyalty through innovative marketing strategies and analytics-driven content optimization.
Passionate about leveraging creativity, detail orientation, and collaborative leadership to deliver impactful results and help organizations stand out in competitive markets.
Education
Northwestern University
1989-1992
Theatre and Radio/TV/Film
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