Valerie Knight

Create new and exciting Fan Engagement Activations and opportunities with potential and longstanding Brand partnerships based of audience and artist demographics. With an innovative mindset, develop and implement customer service strategies, programs, and technology to ensure company goals are met. Set direction for the leadership team and front-line team to ensure the consistency of operational procedures that enhance employee and guest experiences.Responsible for full-cycle recruitment, hiring, onboarding, training, scheduling, payroll, and direct supervision for a 175 person Guest Experience Representatives, Asst. Dir. (1), Managers (5), Supervisors (10), and extended contracted event staff. Increased retention by 83% utilizing advanced technology to enhance the overall fan experience. 

Created a unique fan environment for 262,500 fans over the course of 15 shows with rotating fan engagement activations.Direct point of contact for the venue to the tour and eager fanbase; responsible for building relationships and resolvingcustomer service issues.Collaborates with all Venue Operations departments to oversee dynamic guest events with an emphasis on managingmulti-show days and overlapping guest flows.Designed and executed large scale physical and interactive marketing campaign to celebrate extensive artist residency.Collaborates with Information Technology and external vendors to utilize innovative technology and mobile solutions toenable improved customer experiences.Responsible for ensuring production requirements are met for large scale concerts pertaining to fan areas, especially ADAspecifications.Focused on strict access control and credentialing while identifying fraudulent access efforts. - Red TeamResponsible for ensuring production requirements are met for large scale concerts in regard to fan engagement activations.

Entertainment Business Master's Degree